to celebrate OmniFoods has launched a new, lighter, healthier version of its famous vegan Spam-style product — OMNI Luncheon 2.0 — At restaurants and retail outlets across Hong Kong, we take a look at the history behind the famous product that made serious waves when it first arrived in 2020.
Compared to the original OMNI Lunch, the new formula replaces coconut oil with canola oil, contains 90% less saturated fat, 30% less total fat and offers a lower sodium content. It is high in protein and contains no carcinogenic nitrates, hormones, antibiotics or MSG.
OnmiFoods recently released an innovative new patented technology called OmniNano Vegan Fat.
Kind of a pig deal
Part of Green Monday Holdings, OmniFoods originally originated as Wright Treats, which spawned OmniPork and eventually led to OmniFoods and its OmniEat range of products, starting with OmniPork Luncheons and OmniPork Strips.
Green on Monday said he intends to meet the growing demand for plant-based foods by offering an alternative to Asia’s most consumed meat: pork. in a the interview From 2020 with Vegiconmist, OmniFoods founder David Young predicted that the company’s plant-based spam would “hit the meat right where it hurts the most.”
The response was “phenomenal”. In the following years, other brands would follow and launch plant-based lunch meat products, but Omni was the first.
OmniPork’s journey begins McDonald’s China And Pokeworks. Then the brand spread through many Retail location across APAC, including China, Thailand and Japan, and is available in 20 countries today.
inside EuropeThe plant-based pork phenomenon made its long-awaited UK debut in 2021, first in foodservice then Retail, with listings at OmniPork Mince Vegan Kind Online supermarket (formerly the UK’s largest vegan online retailer, which sadly folded to be acquired by Wholefoods Earth), followed by the arrival of OMNI Lunch.
US is the most popular market, NZ is forthcoming
Omni Luncheon launched in 2021 at Sprouts Farmers Markets and Whole Foods Markets across 23 US states. And last October, OMNI listed its OMNI Lunch and OMNI Potstickers at 1,900 Walmart locations. Additionally, a partnership with Dot Food, North America’s largest food industry reseller, provides foodservice customers with Omni’s product portfolio.
“The US is the biggest seller and Americans are very familiar with lunch,” Dorothy Ma, Director, Green Monday PR & Communications, told Vegiconmist.
Ma also revealed that the company has signed up with Entyce, a food distributor, to expand its food service and retail networks in Australia and New Zealand in the future. Omni Luncheon arrives in Australia in 2021, rolling out from Woolworths supermarket chain nationwide.
Three years in the making
Retail packs of OMNI Luncheon 2.0 are available at all Green Common and Green Common e-shops and will gradually reach local supermarket shelves, OmniFoods announced. To celebrate the launch, A limited OMNI Luncheon 2.0 menu is available at Green Common with three new dishes including the Lunchone 2.0 Cheesy K-Ramen.
“OMNI Luncheon has received a great response since its launch, but here at OMNI we believe in constantly striving to bring healthier, tastier plant-based meals to everyone. Over the past three years, we have been working on this upgraded version and I am delighted to announce the launch of OMNI Luncheon 2.0 – a lighter, healthier version that retains the core flavor that customers know and love, and offers a crispy texture. using better ingredients,” says David Young, co-founder and CEO of Omnifoods and Green Monday.