Veganuary 2023 is here broken All previous records with more registered participants than ever before, with According to the organization, 706,965 people from almost every country in the world are officially signing up for the vegan food challenge.
Earlier in the month, the international charity announced that every 2.4 seconds a person is signing up for a diet challenge.
“The impact of our food choices on the planet is getting harder to ignore”
With this year’s participation figures, Veganuary can happily celebrate the 10th year of its global campaign, supported by aActress Lucy Watson and renowned French restaurateur Alexis Gauthier who have become official ambassadors for the charity this year.
Participation can be significantly larger
According to Veganuary, several studies have shown that total participation in the challenge is significantly higher than the number of people registered through Veganuary’s website.
In a YouGov survey conducted this year, 4% of UK respondents said they were practicing Veganuary in January 2023. Another 2022 YouGov poll found that 9% of Brits have taken part in Veganuary since the campaign began in January 2014.
“These figures provide an exciting glimpse into the wider public participation in Veganuary and its impact as a social movement,” the charity says.
894 million views on TikTok
On social media, the campaign’s presence continues to grow globally. On TikTok, Veganuary had 894 million views, and more than 300 million people engaged with its international social media channels this January.
For this year’s campaign, the charity launched two new platforms for public participation; A 31-day YouTube series offering helpful tips and advice, and a weekly podcast series with some ambassadors and other celebrities as guests.
Reflecting on the success of the 2023 campaign, Veganuary’s head of communications, Toni Vernelli, said: “The impact our food choices have on the planet is becoming harder to ignore, and it’s so inspiring to see so many people around the world starting the new year by taking action. Attitudes toward veganism are changing, and Veganuri’s just-watch-a-month-and-see-what-you-think approach has undoubtedly played a significant role in this shift, offering a non-judgmental way for businesses and individuals alike to make a plant-based move. To explore transformation.
Veganuary, which has offices and campaigns worldwide, has announced plans to expand to more than ten countries by 2027.