Vegan Society CEO Steve Hammon is planning a trip to South Korea, as the country’s demand for plant-based products is growing rapidly.
250 South Korean brands have now collectively registered around 3000 products with the Vegan Society trademark. As part of his tour, Hammon will meet with trademark holders and attend events — including speaking at VeganFiesta, the nation’s largest vegan exhibition. Hopefully this will encourage more brands to register with the trademark.
“Vegan Trademark’s Vegan Certification System helps consumers easily check and purchase vegan products by giving them credibility to their vegan status. Since The Vegan Society’s Vegan Trademark is an international mark, it serves as a reliable indicator of the safety of our products and ingredients to consumers worldwide,” Korean A spokesperson for beauty brand Aromatica said.
Making veganism more accessible
Last year, it was reported that the South Korean market for meat alternatives expanded by 35% YOY. Alt meat investments in the country will also increase in 2022, as plant-based products are increasingly seen as a solution to food safety concerns.
A 2021 survey found that 87% of South Korean consumers had tried plant milk, 27% had tried other dairy alternatives, and 30% had tried plant-based meat.
“I’m excited about our visit to South Korea, it’s a great opportunity to meet some of the brands we’re working with face-to-face and see first-hand how the vegan market is growing. We know that veganism is a global movement and working with international agents, like our mentors at the Vegan Society of Korea, allows us to be at the forefront of making veganism more accessible and globally recognized,” Hamon said.