Omni, one of the UK’s fastest growing vegan dog food manufacturers, recently launched a crowdfunding campaign on the Seedrs platform and today announced that it has set a new record for its category by surpassing its target within 15 minutes of the campaign going live.
Consumers willing to participate in the crowdfunder are offered the opportunity to invest as little as £11. Obviously, many saw this as a good business opportunity; Omni has experienced 30% average month-over-month revenue growth with more than 70% of customers on subscription plans since its launch in May 2021, and the brand sold more than half a million meals in 2022.
High profile investors
After graduating from the Proveg Incubator’s sixth cohort in 2021, the brand raised £1.1 million in a funding round last year with investors including Proveg International, Trellis Road, Purple Orange Ventures, SheoCap and Cal United.
Founded by veterinary surgeon Dr. Guy Sandelowski and former investment banker Shiva Sivakumar, the brand focuses on science-backed health for dogs, working closely with Nottingham Vet School and several renowned experts in the field of veterinary nutrition.
“recession proof”
The new campaign will fund the brand’s aggressive expansion plans that include R&D on fibrous plant-based meat products that look just like chicken, beef and lamb, as well as expansion into the German market.
“Omni would not be in the strong position it is today without the support and loyalty of our veggie, vegan and flexible community, who love their dogs but want to do better for their health and the planet,” commented Dr. Guy Sandelowski, co-founder of Omni. .
“This really shows the appetite for investment in the recession-proof pet food category.”
“Giving them the opportunity to own a piece of our business just felt right and the timing was right – we’re proud to have received additional funding just 15 minutes after going public with the campaign.
“This really shows the appetite for investment in the recession-proof pet food segment, especially in the alternative protein space. The more funds we raise, the faster we can move forward with our other long-term objectives such as innovative new products to enter the cat market,” added the highly regarded vet. .
The raise will be live until mid-February, allowing private investors to buy shares in the business via the Omni campaign page.