Swedish plant-based food company Londre Veg – DUG Drinks parent company – Announcing new patent approval for a “Unique” ice cream that combines potatoes, rapeseed oil and a vegetable protein emulsion.
This ice cream patent protection only covers the Swedish market. Still, the company said it has also submitted an application for international protection.
Professor Eva Tornberg, Founder and Chairman of the Board of Vage of Lund commented: “We are pleased that a patent has been approved in Sweden. Indeed it shows the uniqueness and power of patents based on everyday crops like potatoes.”
Veg of Lond’s patent portfolio
Eva Tornberg Founded Veg of Lund in 2016, inspired by the potential of potatoes as a sustainable protein source for plant-based diets. This tuber has the same amino acid profile as eggs, with the benefit of being free of 14 common allergens.
After research, Thornburgh DUG has developed and patented a heat-stable production method to produce a potato and rapeseed oil emulsion for its innovative products including beverages. In addition to manufacturing methods, Veg of Lond’s formulas and recipes seek patent protection Expand and commercialize of alt dairy Offer
DUG launches in Sweden and UK in 2021. Lund’s Veg is now listed on the Swedish stock market as a Swedish food technology company rooted in science and research at the prestigious Lund University.
In 2022, the company launched a new potato product, DUG Smoothie, in Sweden to expand its dairy alternative range. Its formula also has a Swedish patent.
Earlier in the year, Veg of Lund received a patent in Sweden and Europe for its improved recipe for its award-winning drink DUG. DUG is awaiting patent approval in Australia, Canada, China, Hong Kong, India, Japan, South Korea, Thailand, UAE. Us.
Ice cream segment
The company intends to expand the range of plant-based dairy products sold under the DUG brand. Frederick Carling, DUG’s CEO, revealed in a recent interview with NPD that vegans using the company’s patented potato-powered emulsion plan to reach consumers in 2023.
“As we did for 2022, we started 2023 with a bang. Earlier this month we announced the launch of DUG in 496 stores of leading premium Swiss supermarket chain Migros. And we expect this to be one of several international launches this year, so watch this space…
“We are also working on new product development projects in the meat substitute segment and the ice cream segment, both of which will be based on our patented potato-powered emulsion,” said Carling.