After a two-year hiatus, plant-based yogurt favorite LoveVa is returning to US retailers.
“The benefits are worth the wait!”
Before the 2020 pandemic, Lavava, known for its clean-label yogurt made with pili nuts, was experiencing strong growth and had acquired a very loyal fan base. But months into the Covid pandemic, the company was forced to pivot from retail to online shipping, and additional challenges from the global crisis further disrupted its supply chain and manufacturing.
By 2021, Lavava’s products had mostly disappeared from stores, leading many sad and disillusioned fans to believe that the company had closed down permanently.
make a comeback
But Lava fans can rejoice again, as the company is officially back and working on restocking stores. Lavava is returning to bring a unique, premium yogurt to the dairy-free market, explains Elizabeth Fisher, founder and chief growth officer.
“We’ve relaunched to emphasize quality and offer differentiated functional benefits,” Fisher told Vegeconomist. “Lava is sweet without sugar, creamy without gummy, and our regenerative superhero ingredient – ​​pili nuts – is unlike anything you’ve ever tasted. No one is growing green bananas anymore. we too anew Paleo and Plantrichius attested.”
New CEO and Partner
Acquired by Lavava in June 2022 Its main operating partner, Next in Natural, is a New York-based business development studio. Through the partnership, Jeff Lichtenstein replaced Fisher as CEO and the company brought in several strategic investors to support its growth and innovation plans.
Lovever Superfood Yogurt, made with innovative ingredients like pili almonds, cassava, banana and lime, is now available at Whole Foods in NNortheast and South Pacific RegionsAs well as natural food retailers Natural Grocers, Bristol Farms, Lazy Acres, Moms, Central Markets, Mother’s Marketsof Lassen, And a full list can be found on more company websites.
And for loyal fans who have long awaited the return of their favorite yogurt, Fisher said: “The benefits are worth the wait! We have optimized production to bring you a highly cultured low glycemic food with all the biological nutrients of the whole plant.”