Treehouse Milk, an early pioneer of all-natural plant-based milk, announced it is rebranding as Treehouse Naturals and relaunching with a new line of canned pecan milk.
“We’re bringing a whole new level of fun to consuming plant-based milk.”
Founded in 2015 by Kate Carter and Bess Weyandt, Treehouse previously sold handmade nuts Through home delivery, farmers markets and coffee shops and restaurants throughout Atlanta, GA. At the time, the brand was known for packaging its products in nostalgic, recycled glass jars.
According to Treehouse, the brand slowed operations in 2019 as it looked for new strategies to scale its business, but the 2020 pandemic delayed those plans indefinitely. By relaunching with Pecanmilk, which Treehouse calls the “next generation” of plant-based milks, the company says it’s leading a new direction in conscious and responsible dairy-free milk consumption.
Easy recipe
Sold in packs of eight cans, ready-to-drink Treehouse Pecan Milk comes in Original and Chocolate varieties. The brand says the drinks maintain the integrity of their original handcrafted recipes and are made with few additives and natural sweeteners.
As an ingredient, pecans are high in heart-healthy fats, treehouse states, and contain more antioxidants than any other nut. As the only tree nut in North America, pecans grow in abundance throughout South America, making them one of the most environmentally sustainable nuts, Treehouse says.
Treehouse’s canned pecanmilks are available to order through its website, and will begin distribution to retail stores in the near future.
“While we loved our glass jars, when we looked at new ways to package, distribute our product and meet demand, we found our answer in aluminum cans,” said the co-founder. Bess Weyandt. “As a business, it is crucial that we meet this moment of climate uncertainty with the most sustainable options. Plus, we’re bringing a whole new level of fun to consuming plant-based milk.”