Tabitha Brown’s 5 new McCormick Seasonings promise bold flavors, from barbecue to burgers

Vegan influencer Tabitha Brown and seasoning company McCormick are at it again with the launch of new vegan seasonings. In 2021, the pair collaborated on Sunshine All Purpose Seasoning, a highly successful product that consistently sold out during its initial launch.

Now, Brown has teamed up with McCormick to release five additional seasoning blends designed to create an entire line dedicated to the vegan influencer.

McCormick

The Like Sweet Like Smoky All Purpose Seasoning is a blend of sweet and smoky flavors used to make plant-based foods like brown bacon. The Very Good Garlic All Purpose Seasoning is loaded with garlic—a known favorite of Brown’s—to add a delicious punch to veggies, pasta, marinara sauces and more.

“I’ve brought some sunshine to food lovers with McCormick and Sunshine Seasoning, and it’s definitely time we get back to inspiring healthy cooking every day of the week to bring more joy and love into your kitchen,” Brown said in a statement. .

The remaining three mixes play on Brown’s “It’s Your Business” catchphrase and include: Taco Business Seasoning Mix; Burger Business Seasoning Mix; and Sauté Business Seasoning Mix.

“I can’t wait to see how everyone decides to spice up their meals with my new salt-free spice mix and recipe mix, whether you’re a vegetarian or a non-vegan, because it’s your business,” she said.

The entire new collection will be available in grocery stores this summer.

Tabitha Brown’s McCormick Seasonings for Every Vegetarian Dish

The new seasonings are part of an ongoing collaboration between McCormick and Brown. The new line represents the first time McCormick has released a salt-free recipe mix.

McCormick

“Expanding our partnership with Tabitha was an easy decision for us,” said Giovanna DeLegay, vice president of marketing, NA Consumer McCormick in a statement. “We continue to be blown away by Tabitha’s loyal community and are thrilled to bring these five new products to customers nationwide.”

“With these additions to the collection, consumers will be able to create a variety of easy, and healthy meals,” DeLegue said. “We hope these products will inspire clean, healthy, and most importantly, delicious, eating that can be sustainable for all.”

Brown has also created a variety of vegan recipes that call on the new McCormick Seasoning to help fans create delicious plant-based meals. In June, the entrepreneur will appear at a specialty farmers market in New York City hosted by McCormick to showcase the spice.

Tabitha Brown sells Sunshine Seasoning

When Brown released its first limited-edition Sunshine All Purpose Seasoning, the vegan spice mix sold out in 39 minutes — leading to a black market of sorts. On eBay, several listings for the spice reached bids upwards of $120 for two packs of the spice mix, which is astronomically higher than the $14.95 per two-pack of seasonings.

McCormick

Brown was hands-on with the creation of Sunshine Seasoning, which is made with her go-to garlic powder, ginger, thyme, turmeric, allspice, and mango and pineapple powder for sweetness. Following the highly successful launch of Sunshine Seasoning, Brown will continue to represent McCormick as a spokesperson to help home cooks add spice to their recipes.

“Tabitha’s original and fun approach to cooking the way you want, as well as educating her audience about plant-based options, embodies our belief that whatever you make with McCormick Spice, it will be great,” said Alia Kemet, Digital and vice president of creative for McCormick, previously said in a statement.

McCormick

For those who can get their hands on Sunshine Seasoning, Brown has created several recipes to showcase its summery Caribbean-inspired flavor profile, including Sunshine Shikon (shitake mushroom-based vegan chicken stir-fry coated in a sweet and savory sauce). ; maple roasted sweet potato wedges; and Cheeky Farro Bowl (farro bowl topped with roasted chickpeas coated in sunshine seasoning.

“Sunshine for me is about spreading positivity. I always say, ‘Have a nice day and if you can’t, don’t you dare mess someone else’s up.’ This spice is all about bringing that brightness and positive energy into your kitchen,” Brown previously said in a statement.

“You can use Sunshine All-Purpose Seasoning on any meal you have planned this summer, whether it’s going to a BBQ or cooking at home because it’s your business,” he said.

Tabitha Brown’s meteoric rise to the top

Brown became vegan in 2017 and gained notoriety after posting a video of himself eating a vegan “TTLA” sandwich from Whole Foods Market in his car. Since then, the actress-turned-vegan influencer has gained astronomical fame, including on TikTok where her vegetarian carrot bacon recipe went viral in 2020, landing her on TikTok’s top creators list that year.

Harper Collins

Over the past six years, Brown has become a household name. The influencer has brought his cheerful-yet-insightful perspective to several television appearances, books and multiple business ventures.

In addition to McCormick, Brown’s collaboration with Target has been another wildly successful launch that has so far resulted in three fashionable finds, housewares, and most recently a vegan food and kitchen line. This week, Brown is busy celebrating her 20-year anniversary with husband Chance Brown.

The couple took part in a special photo shoot for people To commemorate the milestone and take it to the next level with feather accents, all were dressed in white—which Brown insisted was made from vegan materials.