Freshly Cosmetics, a Spanish company specializing in vegan cosmetics, has launched a new refilling system for its products: Freshly Refill.
Freshly says its new cardboard packaging contains more than 75% vegetable fiber and it now offers a refill service for “Freshly fans”.
The company aims to take concrete steps towards a more sustainable future. This new initiative will reduce the carbon footprint of glass containers by 92%, the company revealed in a statement.
“We are committed to the future and to the transformation of the cosmetics sector”
Since 2020, the digitally native and sustainable company has offered a product refill service in ten of its Freshly stores and says it has already eliminated more than 7,000 containers, saving nearly 2 tons of CO₂.
Six of Freshly’s favorite products can be refilled: Golden Radiance Body Oil; Rose Quartz Facial Cleanser; Azalea Radiance Face Treatment; Hair Radiance Keratin Spray; Hyaluronic Energy Body Serum; and hair growth and density treatment.
As for the rest of the products, the R&D team will continue to work on expanding more references, the next ones being Blue Radiance Enzymatic Serum and Vitamin C Concentrate Serum, which will be marketed in the coming weeks.
Mikael Antolin, co-founder and CEO of Freshly Cosmetics, commented: “Waste in the cosmetic industry is a huge shame. While we know that refills are not a definitive solution to this waste, it is a very important step and we are very happy to offer our products to Freshly fans.
“We want to make the most of the materials available to us, to extend the life cycle of the product. And Freshly Refill fits the bill perfectly.
“We are committed to the future and the transformation of the cosmetics sector. In these seven years, we have shown that another way to take care of our skin, hair, [and] The planet is possible. That’s why we believe in a better future and options like Freshly Refill help us achieve it,” concluded Antolin.