Plant-based chicken brand Shandi Global recently launched a high-protein plant-based shawarma, which it claims is a “world first” at Singapore’s Byblos Grill at a week-long event for a global audience.
Shawarma, under Shandi’s FOREVER brand, made its debut at FHA Food & Beverage 2023 last April. It was recently launched at a night market in Australia University of Melbourne In collaboration with UMSU International And Melbourne Alternative Protein Project.
“We are thrilled to introduce our plant-based shawarma to a global audience and look forward to offering innovative and sustainable food choices to our customers and partners worldwide!”, shared Shandi Global on LinkedIn.
Expanded at home and abroad
The Singaporean company owns one of the largest plant-based chicken facilities in the country, producing patties, chunks, pieces, breasts, drumsticks (to be introduced in 2021) and kebabs. Its plant-based chicken – which it claims is healthier – is on school and hospital menus for those looking for a meat alternative.
The company, capitalizing on the success and demand for plant-based meat, has announced expansion plans in Singapore, including product launches at retailers such as Redmart, Food Navigator Asia reported.
Besides Reena SharmaCEO of Shandi Global, recently announced that FOREVER will launch in July 2023 in supermarkets, foodservice and canteens in Melbourne and selected outlets across Australia.
“Only” plant chicken with 30% protein
Founded in 2019 by Reena Sharma and Gaurav Sharma to create sustainable meat alternatives, Shandi Global uses a five-patented process to recreate a plant-based product that it says feels almost like meat and reacts to cooking.
The food technology company uses enzymes for a meaty flavor, high-moisture extrusion for dynamic tenderness, and an organic chemistry to remove unwanted plant protein flavors. Founders Claims its plant-based chicken has 30% protein content, equivalent to chicken, made with natural, non-GMO ingredients such as pea protein, chickpeas, quinoa, hemp seeds, brown rice and coconut oil.
“When we developed our plant-based Meat Forever, our goal was to provide a tasty and sustainable alternative to traditional foods. We wanted to create something that not only tasted great, but also had a positive impact on the planet. With Forever, we believe we have done just that,” Shandi Global shared on social media.