Starting May 1, plant-based burger chain Next Level Burger (NLB) announced that it will debut The Brunch Burger featuring Just Eggs to help customers celebrate National Egg Month in a healthier and more sustainable way.
“We are on a mission to bring more healthy, climate-friendly plant-based options to people”
While National Egg Month may be a time to recognize chicken eggs as a popular source of protein, NLB says, egg production can also be very damaging to the environment, with US egg farming using 93 million acres of land and 51 billion gallons of water annually.
In contrast, plant-based Just Eggs, made from mung beans, use 98% less water, 83% less land and produce 93% less CO2 emissions than chicken eggs. It provides six grams of plant protein with less saturated fat and cholesterol than a single hen’s egg.
The new brunch burger will feature a crushed plant-based patty, just egg folded, organic tempeh bacon, American cheese, roasted garlic thyme mayo, tomato and tater tots served on an organic white bun.
The $13.95 burger will be available daily throughout May at 10 Next Level locations; Additionally, the chain will let customers add just the egg to any burger for $3.
A more sustainable choice
“At NLB, we believe the future is bright, but it’s up to all of us to make an impact,” said NLB’s co-founder and CEO. Matt de Gruyter. “We’re on a mission to bring healthier, climate-friendly plant-based options to people so they can more easily make delicious choices that align with their values.
He adds, “Whether it’s a whole-foods-based quinoa and mushroom patty or a meat or egg alternative made to mimic animal products, we’re here to bring only the best quality and flavor to our fans. Our new Brunch Burger with Just Egg Pack in fan-favorite flavors with impressive sustainability stats!”
Accelerated expansion
Founded in 2014, NLB is renowned for clean-label fast food that focuses on organic ingredients. In 2022, Company raised $20M to accelerate its US expansion, and plans to quadruple its number of locations by the end of 2025. Most recently, the brand opened a flagship location in Denver as well as a standalone restaurant in Seattle.
Both NLB and JUST Egg hope that the Brunch Burger promotion will introduce more fans to better ways to enjoy eggs.
“Next Level Burger is an exciting new partner for Just Egg,” said Kevin Thorne, Director of Foodservice Partnerships for Just Egg. “It makes perfect sense for our two like-minded brands to team up and work to change the way people eat to benefit the planet. Like Just Eggs, NLB has proven that plant-based eating can be delicious, fun and satisfying, and we can’t wait to see how their customers enjoy plant-based eggs this month.”