Melody, a plant-based product molecularly similar to conventional honey, is now available to consumers through a partnership with New York’s Eleven Madison Home.
Eleven Madison Home is a store that offers pantry staples and kitchen essentials and was born out of Eleven Madison Park — the world’s first three-Michelin-starred vegan restaurant. The honey option will be available as part of a new collection called the Tea & Honey Box, which includes a jar of Melody, honey oat shortbread cookies (made with Melody), a honey dipper and three single-origin teas from In Pursuit of. Himalayan Black, Thunderdragon Green and Elderflower teas.
“We were blown away by the quality of Melody and excited by the possibilities of how we could incorporate it into our kitchens through recipes and products. A plant-based diet is often seen as restrictive. This product and what we’re doing with Eleven Madison Home goes a long way to discrediting that concept,” said Executive Chef Daniel DiStefano.
“A Vegetarian’s Best Friend”
Launched last month by Melibio, Melody is said to taste and perform like honey made by bees. It was created to address an urgent problem facing both the commercial honey industry and natural ecosystems, as native bees in the United States are increasingly threatened by non-native honey bees.
Last November, MeliBio raised $2.2 million and revealed it plans to launch plant-based honey in 75,000 European stores through a partnership with Narayan Foods.
“A vegan’s best friend in terms of sweetness, Melody is for everyone who wants to enjoy delicious food, know where their food comes from and know that there is an alternative,” said Darko Mandic, CEO and co-founder of Melibo.