Everything is legendary Instagram announced that its popular products, such as the famous burger and the recent dragon wings, will be expanded as an additional 850 Publix stores across seven states, including Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee and Virginia.
Recently, ED partnered with Live Nation, the world’s leading live entertainment company, to showcase its burgers at festivals and venues across the US (making a strategic investment in the Live Nation brand), as well as launch food service at HBCUs and colleges across the country with Bowie State University and Morgan State. The ultimate goal is to bring plant-based burgers and chicken to campus dining facilities.
Exponential sales after Shark Tank
The black-led brand, founded in 2019, later gained fame Pitching its burger to Shark Tank in 2021, it has managed to achieve one milestone after another in the two tumultuous years since then, including expansion deals and investments.
Within 24 hours of airing, Everything Legendary reported $250,000 in sales. Four months after the episode aired, the brand expanded to 310 the target location and 500 existing grocery stores, including Safeway, Giant and Acme and Stop & Shop. At the time, the brand said Q1 sales placed the company among the top three plant-based meats distributed to consumers at the time.
“Just two years ago we were working out of a garage“
By 2022, Everything Legendary had a retail presence in approximately 1,500 US stores, with target And Publix, going on to raise $6 million in Series A that year. CircleUp Growth Partner, General Mills 301 Inc.And previous investor Mark Cuban backed the company’s expansion plans to enter 5,600 other locations.
Vince Parker, COO of Everything Legendary, said of the funding announcement last year: “We’re all about breaking barriers. We are a black-owned, grassroots business competing with large, well-established companies for the same customer. Just two years ago we were working out of a garage. We’re pretty proud of what we’ve accomplished so far, and as my good friend Duane says, we’re just getting started!”