La Brea Bakery, A North American producer of artisan breads, announced that it is launching a new plant-based brioche bun for the US foodservice and restaurant industry.
“New La Brea Bakery Brioche Bun Meets Multiple Consumer Demands”
Described as a “re-imagined” take on brioche, the La Brea Bakery Brioche Bun delivers “the same hallmark buttery flavor” as the company’s original brioche bun. The new buns also have a mildly sweet flavor and the soft crumb brioche buns are famous for, the company says.
“improved bread”
“Many food service operators have streamlined or simplified their menus over the past few years, and the new La Brea Bakery brioche bun meets multiple consumer needs with gourmet offerings and health halos,” said Bree Buening, director of marketing for La Brea Bakery. “We are committed to providing our operator customers with a broad and flexible assortment of advanced artisan breads to satisfy their patrons, meet current trends and support growth profitability.”
LA Brea says the thaw-and-serve bread is designed to make great sandwiches and meet consumers’ demand for gourmet, healthy plant-based offerings.
The bread is currently available at US food service and restaurant operators nationwide.
Never “compromise taste”.
“La Brea Bakery’s R&D expertise and capabilities enable us to deliver operational solutions like this plant-based brioche bun, while never compromising on taste and our artisanal commitment,” said Chris Prosive, Chief Commercial Officer of Retail, Aspire Bakeries ( Its parent company (La Brea Bakery). “We partner with foodservice and restaurant operators to provide customized solutions that meet their specific needs and create their competitive advantage.”