Leading plant-based egg brand JUST Egg announced that it has expanded its US retail and foodservice distribution by 14% since last year. Halfway through 2023, the company reported a “significant increase” of 1,000 new Walmart locations and 800 Kroger stores that carry egg-only products, as well as 1,500 food service locations.
Big retail growth
Compared to 2022, according to Nielsen data, only plant-based eggs could be found in 14% more retail locations in the US. That includes Walmart, which added 1,000 new stores to Just Egg Poured Liquid Scramble, while another 1,000 began stocking the popular Just Egg Folded this year.
In May, the company expanded Just Egg Folded to 800 Kroger stores.
In addition to retail, JUST Egg has accelerated its reach into foodservice in North America, adding more than 1,500 foodservice locations this year, including Barnes & Nobles, 7-Eleven Canada, Next Level Burger, Collectivo Coffee and Right Food, among others.
According to the company, it plans to continue this momentum and reveal more foodservice and retail partners in the summer and fall.
A cheaper alternative
As multiple countries face unprecedented egg shortages and rising prices in 2023, just eggs Prominent outdoor advertising placement US supermarkets are advertising the benefits of its plant-based alternatives. In January, the company reported a 3% increase in sales, which was partly attributed to low-priced egg customers switching to try its products.
Successful sandwiches
In April, Just Egg partnered with Barnes & Noble, America’s largest bookstore chain Just egg breakfast sandwiches For Earth Month. Launched in more than 500 stores in 50 states, the sandwich was Just Egg’s largest U.S. foodservice partnership.
There are companies Also achieved success At coffee chains Peet’s and Caribou Coffee, both of which have added Just Egg breakfast sandwiches to their permanent menus after successful trials.