H&M Beauty has launched a collection of ten cruelty-free daily care products called OHH! (Oh Hey Hero), available in over 2000 stores and online across select markets
The new collection celebrates individuality, body acceptance and freedom of expression, aiming to inspire young people to be their own heroes, says H&M.
“We don’t believe in complicated routines, product layering and overpriced formulas – this collection is inclusive and accessible, as well as innovative and reliable,” commented Sabina Odqvist, Head of Private Label at H&M Beauty.
Daily essentials are cruelty-free
The beauty line includes ten vegan products:
Little Champ Effective Moisturizing Stick: Contains shea butter to prevent skin irritation while locking in moisture.
Smells Like Rainbows Anti-Odor Spray: An aluminum-free deodorizing spray with citrus notes.
Little MX Magic Body Lotion: A fast-acting and lightweight shea butter and jojoba body lotion.
Scent and Flute Anti-Perspirant Roll-On: 48-hour sweat defense for long-lasting freshness.
Wonder Kid Hand Cream: A non-greasy moisturizer formulated with shea butter.
Enter the smooth body scrub: A salt scrub with shea butter that helps clean and smooth uneven texture and rough patches.
Clear Up Charlie Clarifying Body Serum: Formulated with 2% salicylic acid, helps fight blemishes including blackheads and whiteheads.
Prom Clean Body Wash: A body wash with notes of citrus and florals.
Caretaker Razor: A five-blade razor with a vegan strip Refills are also available.
Skin Saver Sidekick Shaving Gel: A gel that protects the skin during hair removal.
“We want this range to make our customers feel comfortable and confident in their own skin, and we really hope it becomes an iconic upgrade to everyday essentials for our beauty and personal care shoppers,” added Odqvist.
Ohhh! The products are available online at www.hm.com.