Goodpop, an Austin, Texas-based producer of frozen foods, has introduced its first line of fudgy oatmeal-based frozen dessert bars in four flavors. The bars are dairy-free and gluten-free, Non-GMO Project verified, 130 calories or less and made with organic and fair-trade ingredients.
The brand, conceived by University of Texas student Daniel Goetz in 2009, initially launched Natural Frozen Fruit Bars at farmers markets and is now seeing success across natural and specialty retailers in 40+ states across the United States. Goodpop makes better-for-you frozen treats without artificial colors, flavors and preservatives, is a certified B Corp and says it’s the best-performing new brand for you.
The new dairy-free line debuted with four flavors:
- Fudge n’ Vanilla Crunch: A creamy oatmeal bar dipped in a chocolate fudge shell offering a vanilla filling topped with organic cacao nibs.
- Double Chocolate Fudge: A chocolate oatmeal filling dipped in a fuzzy chocolate shell.
- Mint n’ Fudge Chips: Made with organic peppermint leaves, trade cocoa chips with a creamy mint oatmeal dessert bar.
- Fudge n’ Caramel Crunch: A chocolate and caramel oatmeal pop, creamy salted caramel filling sweetened with fair trade molasses and organic cane sugar, covered in a fuzzy coating, dotted with crunchy organic cacao nibs.
“We like to reinvent classic nostalgic favorites with better-for-you ingredients, which means they have a much shorter, cleaner ingredient list and are allergen-friendly, but without sacrificing taste,” says Daniel Goetz, CEO and Founder, Goodpop. “With our new frozen dessert bars, we saw an opportunity to recreate another range of classic ice cream favorites with better ingredients that are tastier and better for both people and the planet.”
The new bars are available now at Sprouts Farmers Markets, Publix supermarkets and online at GoodPop.com. The bars will roll out to Whole Foods Market and other retailers across the country next month.