Finland’s Oddlygood launches in the UK market on Monday 19 June, when its Oddlygood Dreamy Oat Dessert will land on Morrisons shelves.
The launch comes after the brand’s great success in Europe and the US, where it has earned a reputation for prioritizing taste. Its broad product portfolio includes Barista Beverages; plant-based beverages (oat, soy and nut m*lks); Add mozzarella, cheddar, gouda and smoked gouda flavored shredded cheeses; A range of cooking, whipping cream as well as a creme fraiche; oat gurt and Greek-style gurt; And wonderfully dreamy desserts.
Founded in 2018 as a spinoff of Valio, one of Finland’s best-known food companies, the brand raised 25M euros in an initial finance round in late 2021 and stated its intention to lead plant-based products. Oddlygood is present in the US and across Europe and is particularly successful in Scandinavia where it holds the second largest market share for oat-based drinks in Sweden, according to the brand.
Nina Gilsvik, global CMO of Audlygood, said: “The food we eat is the biggest game changer in the health of both our planet and our bodies. But the world won’t change quickly if good food doesn’t taste good. That’s why we exist to create great tasting and no-compromise products.
“‘Strangely good!’ One foodie had a reaction when he first tried our oat-based gurt, so we chose our name as a constant reminder of how amazingly delicious a plant-based food experience can be.”
Learn more at oddlygood.com or @Oddlygood on Instagram, TikTok and Facebook.