US brand Earth Company has announced that it is launching a new line of nutritious meal bowls priced at $6 or less Founded by entrepreneur Max Koenig and celebrity chef Matthew Kenny, Earth Company aims to revolutionize the ready-meal market by offering scalable, affordable vegetarian meals delivered ready-to-eat to consumers.
“We’ve found that many consumers are weary of transitioning to a plant-based diet…because they don’t want to sacrifice convenience or taste.”
The Earth Company’s hot bowls, which include curry, chili and bolognese options, are designed to provide an “enjoyable culinary experience” while targeting cardiovascular, metabolic and gut health. The foods are free from additives and provide more than 80 nutrients including complex carbohydrates, essential fatty acids, protein and fiber.
In addition to the convenience – the bowls can be prepared in three minutes and last more than a year – Earth Company is environmentally responsible by using “non-attractive” products that would otherwise be discarded, selling its meals in reusable jars and using them at home – compostable. Packaging.
Sales demand
In 2022, the brand revealed a nationwide test launch of its food within a week, proving a “clear demand” for the products and the company’s overall mission. After the launch, the company stated that it has a waiting list with increasing demand for the new product.
“After my grandfather was diagnosed with multiple chronic diseases, I quit my job and devoted all my time to supporting him in his healthcare journey, which included researching naturopathy,” said Max Koenig, co-founder and CEO. “After understanding the benefits of a plant-based diet, we both switched to a new routine and saw immediate benefits. I was inspired to bring the same impact and knowledge to others with Earth Company.”
Improving plant-based cuisine
“I’ve spent more than 25 years developing vegan and plant-based cuisine and surprising customers with an innovative and delicious approach,” said co-founder and celebrity chef Matthew Kenny. “Being able to make this experience accessible with The Earth Company was the natural next step. .”
Kenny, a renowned restaurateur who operates nearly 50 restaurants around the world, is repositioning his legendary Plant Food + Wine in Venice Beach, California. Four Seasons Hotel Los Angeles. Located in Beverly Hills, the new location will offer a full menu of luxury plant-based foods, including a cheese plate featuring AI-powered cheeses from Climax Foods.
As it expands its product range in the coming months, Earth Company hopes to eventually offer a full day’s worth of meals for $10.
“We’ve found that many consumers are weary of transitioning to a plant-based diet, despite the proven personal and environmental benefits, because they don’t want to sacrifice convenience or taste,” says Koenig. “That’s because existing options are limited and require a lot of time in the kitchen. However, Earth Company solves that problem, allowing everyone to enjoy a plant-based diet in a way that’s not overwhelming, nor a huge investment of their time or money.”