So Delicious Dairy Free, a subsidiary of Danone North America, announced that it is launching new organic oatmeal – the brand’s first entry into the booming oatmeal category.
“We know that interest in oatmeal isn’t going anywhere anytime soon.”
Developed to meet growing consumer demand for oatmeal beverages, Delicious Dairy Free Organic Oatmilk is made with organic oats and other ingredients and is available in two flavors: Original and Extra Creamy.
Oatmilk continues to be one of the most popular plant-based beverages, with YOY sales up more than 50% through June 2022, according to So Delicious. The new organic oatmeal is described as a rich and creamy product that can be enjoyed in coffee, smoothies or virtually any recipe. The product is certified organic, gluten-free, and Non-GMO Project Verified, as well as certified vegan by Vegan Action, and retails for an MSRP of $5.99.
Extensive dairy-free line
A longtime US producer of dairy-free offerings, So Delicious’ extensive product line includes coffee creamers, ice cream, yogurt and liquid milk alternatives such as coconut milk. In 2022, the company Launched by Wondermilk – “Dairy” is a new selection of milk products intended to replicate the mouth feel and taste of real milk.
Earlier, So Delicious unveiled a line of oatmeal-based ice creams. Globally, the oatmilk market is estimated to be worth $2 billion by 2026.
“As a leader in the dairy-free space, at So Delicious we’re always listening to consumers and striving to deliver what they’re looking for,” said Olivia Sanchez, vice president of marketing, plant-based beverages for Danone North America. “Oatmilk is a favorite with both dairy-free veterans and people new to plant-based beverages, and we know that interest in oatmeal isn’t going anywhere anytime soon. With Organic Oatmilk, our first oatmeal beverage innovation, we’re proud to offer fans a new great-tasting organic option to enjoy in their daily routine.”
So delicious dairy free organic oatmeal is now available at US retailers nationwide.