Richard H. Davis, president and CEO of ingredient company CP KELCO, announced the company’s upcoming venture into manufacturing and marketing a new range of coffee substitutes called BREWZA.
The drinks are derived from seaweed and aim to provide a more sustainable option for coffee enthusiasts. Among the offerings in the BREWZA line will be BREWZA KELP KOFFEE, an instant powdered beverage formulated to increase mental focus and replenish energy levels. The inspiration for this seaweed-based coffee alternative struck Davis while investigating ways to reclaim and recycle coffee grounds for decaffeinated coffee.
Kelp, The Superfoods from the sea
Kelp, a nutrient-packed algae and a rich source of Iodine, potassium, magnesium, iron and calcium have been shown to play a role Promotes healthy nails, blood vessels and digestion along with heart disease, cancer and other diseases. Kelp cDairy contains 10 times more calcium than milk and more vitamin C than orange juice.
As such, this seaweed ingredient has been used in a number of products with notable vegan producers including Aqua; Atlantic Sea Farm; Mind blown seafood in food, as well as Algiknit in textiles. However, roasted giant kelp (Macrocystis pyrifera), with natural flavors and caffeine, and red seaweed (Asparagopsis taxiformis) may have been the first known coffee products.
Richard H. Davis, an inventor, entrepreneur, and United States Merchant Marine veteran, has contributed as a photojournalist to Britain’s Soft Drinks International magazine and has been featured on national and regional media platforms including CBS News, NBC News, Fox. News, and ABC News. His insights have been sought by publications such as The New York Times, among many others.
“Giant kelp (Macrocystis pyrifera) provides the necessary structure for an ecosystem that harbors an amazing diversity of organisms. From an ecological perspective, giant kelp is comparable to the corals that make up the structure of tropical reefs,” said Robin Elahi, a lecturer at Stanford University’s Hopkins Marine Station. “Kelp forests have an intrinsic biodiversity value, but there is also a social and economic importance associated with this fascinating ecosystem.”
BREWZA KELP KOFFEE is not suitable for children, diabetics or those sensitive to caffeine.