Playground, a sexual wellness brand of water-based personal lubricants made by women for women, has announced Grammy Award-winning singer-songwriter Christina Aguilera Joined as co-founder and chief brand advisor.
“It’s like premium skincare for the vagina.”
Aguilera will work alongside the CEO Catherine Magee and co-founder Sandy Vukovich, breaking the stigma around discussing sexual health and “further championing the brand’s mission to create an open conversation around sexual wellness”.
Playground consciously creates intimate health products designed for women’s skin, stating that while others focus purely on lubrication, Playground products “hydrate, soothe and invigorate plant-based ingredients that are clean, vegan and free of harmful ingredients – it For the vagina like premium skincare.”
The brand’s first collection of personal lubricants is launched With a goal of $25 Democratizing access to high quality sexual wellness products. Four lubricants are now available: love sesh, hours later, mini escapeAnd date night
Impressive claim
Playground claims to offer the first and only FDA-approved personal lubricant with four unique ingredients; Fermented bamboo extract, ashwagandha, horned goat weed and black cohosh. Additionally, the brand claims to have the most sustainable packaging in the personal lubricant market, with bottles using 50% PCR and 100% recyclable packaging.
“I continue to encourage women to feel empowered when they own every aspect of themselves and treat sexual wellness as part of a regular self-care routine,” says Christina Aguilera. “The category has largely been driven by a male-dominated business model, with few products designed from the outset for women’s specific sexual pleasure and health needs.”
“The sector has largely been driven by a male-dominated business mode”
“I’m thrilled to be a part of a woman-owned business, and to create a brand where women recognize Playground as a product that speaks to them with an informed perspective,” she added.
“What is missing from the overall health and wellness conversation is the role of sexual health. Christina is the perfect voice to champion female sexuality,” said Catherine Magee.
The playground is available now at helloplayground.com and select retailers. For more information, visit www.helloplayground.com And follow @hello.playground on Instagram.