The Cathedral City plant-based block has received a gold medal at the 2023 Free From Food Awards after being selected by a panel of judges alongside Fully Free’s Cashew-Brie Original as the winner in the ‘Cheese Alternatives’ category. The Block variety also received a plant-based taste award in 2022.
Launched last year to much anticipation, Cathedral City, owned by Saputo Dairy and currently the UK’s best-selling conventional cheddar cheese brand, said at the time, “This launch is a momentous occasion for Cathedral City”.
NPD, available in block, sliced and grated formats, has since surpassed expectations in the dairy-free alternative to cheese category, now having the second highest volume market share.[1]And available in most major UK supermarkets.
Following the success of the cheddar product, earlier this month Saputo launched a vegan cream cheese in spring onion and cracked black pepper flavours, which is now available in around 332 Tesco stores across the UK.
Neil Stewart, Head of Marketing at Saputo Dairy UK, commented. “It’s been our mission to deliver great quality and value in the plant-based category and offer consumers an offering that doesn’t sacrifice taste, texture or quality, so to receive another award for Cathedral City Plant-Based is a great achievement for us.”
Plant-based alternatives to cheese are now valued at £39.5m[2] and is bought by around 10% of UK households[3]. Saputo Dairy UK’s Cathedral City brand is valued at over £298 million[4] And bought by 42% of all UK households[5].
Click here to see all winners at Food Awards 2023 for free.
[1] IRI total dairy free volume share 52w/e 20m May 2023
[2] Kantar WorldPanel 52 We 13m May 2023
[3] Kantar WorldPanel 52 We are 13m April 2023
[4] IRI All Outlets 52we 13m May 2023
[5] Kantar WorldPanel 52we 13m May 2023