The Canadian government is investing $5 million in Konscious Foods, a Richmond-based company specializing in plant-based sushi and seafood alternatives. The funding, provided through PacifiCan’s Business Scale-up and Productivity program, will allow the company to expand production, increase exports, and create over 40 new jobs in British Columbia.
“his investment has allowed us to grow quickly, win on a global stage, and accelerate the next wave of innovation”
The funding will also benefit the company’s Canadian suppliers, generating increased demand for locally grown ingredients and contributing to regional economic growth. Canada has been expanding its investment in domestic plant-based protein processing, including crops such as soybeans, peas, and faba beans.
Minister of Small Business Rechie Valdez said the investment supports entrepreneurs developing sustainable food products. He explained, “Just like so many communities across Canada, Richmond is home to entrepreneurs who are developing the creative, sustainable products that the world demands.
“PacifiCan’s support means that businesses such as Konscious Foods can continue to grow locally, creating quality jobs here at home, feeding our communities, and competing on the global stage.”
Konscious Foods produces frozen, plant-based sushi meals made with Canadian-grown ingredients such as quinoa, tomatoes, and carrots. The company has also been working on new seafood alternatives, including plant-based smoked salmon, crab cakes, and shrimp, to meet rising demand as wild fish stocks decline, with less than one-third of remaining fish stocks considered healthy.
Accelerating next wave of innovation
Konscious Foods has previously collaborated with Protein Industries Canada, Avena Foods, and Canadian Pacifico Seaweeds to develop new seafood alternatives. The partnership is focused on creating innovative products that offer alternatives to traditional seafood while supporting Canadian agriculture.
Michael Watt, president and COO of Konscious Foods, credited the funding with accelerating the company’s development: “This investment has allowed us to grow quickly, win on a global stage, and accelerate the next wave of innovation, including plant-based Smoked Salm’n, Sno’Crab Cakes, and Shr’mp. We are very grateful for the team at PacifiCan, as our achievements would not be possible without your support.”