JUST Egg announced that Barnes & Noble, the largest bookseller chain in the United States, will introduce its first completely plant-based sandwich, the JUST Egg™ Breakfast Sandwich, at all B&N Cafes beginning Monday, April 10. During Earth Month, the sandwich will be launched. Available in more than 500 stores in all 50 states, marking the largest US foodservice partnership to date.
“Just Eggs is now available in more than 3,000 restaurants and cafes across the US”
Sold for a limited time, the Just Egg Breakfast Sandwich features simply folded eggs, melted Violife smoked provolone and plant-based aioli on a soft ciabatta roll.
Just Egg notes that while B&N Cafes has previously offered other plant-based menu items, the new sandwich offers a significant opportunity to reach new customers who have never tried plant-based eggs while in a comfortable, familiar setting.
The new sandwich is also described as a sustainable choice that helps Barnes & Noble shoppers do good for the planet with one simple purchase. Compared to conventional chicken eggs, Just Eggs says its plant-based eggs use 98% less water, 83% less land and produce 93% less carbon emissions.
Breakfast success
In the past year, Just Eggs has helped introduce entirely plant-based sandwiches to chains like Pete’s Coffee, Caribou Coffee and 7-Eleven Canada.
Adding hundreds of new points of distribution, Just Egg notes, its latest partnership with Barnes & Noble demonstrates its commitment to making plant-based eggs more accessible to all consumers.
“The rapid growth of just eggs in foodservice over the past few years demonstrates strong consumer demand for plant-based foods, and this latest introduction to Barnes & Noble represents another important milestone,” said Matt Riley, Chief Revenue Officer, Just Egg. Revenue Officer Matt Riley. “The opportunity to team up with this iconic brand to offer an entirely plant-based sandwich means that JUST Egg is now available in more than 3,000 restaurants and cafes across the US, including hundreds of cozy, inviting Barnes and Noble cafes. I, for one, For, can’t wait to pair my next good book with a delicious Just Egg Breakfast Sandwich.”