Following the huge success of Babybel’s first non-dairy cheese, Babybel Plant-based in 2022, the company announced that it is expanding its dairy-free portfolio with Babybel Plant-based White Cheddar.
“Babybel has seen an overwhelmingly positive response to date among plant-based flexible and vegetarian consumers.”
Set to launch at US retailers in May, the new variety is based on one of Babybel’s most popular dairy cheeses, Mini Babybel White Cheddar. Unlike the brand’s first dairy-free offering, which tasted like mozzarella, Babybel says the new product has the sharp tanginess of traditional cheddar cheese.
Available in six-count pouches, the new variety is certified vegan, and provides a good source of vitamin B12 and calcium. Like all Babybel snacks, the plant-based White Cheddar will be individually wrapped in the brand’s signature wax – this time colored green – and packaged in 100% paper bags to reduce plastic use.
Best selling cheese
According to the company, which is developed by Bell Brands USA, its first launch of the Babybell plant-based product in 2022 was a resounding success – the year it launched, the product became the top-selling new item among all refrigerated vegetarian options in the US market. Additionally, Babybel says it ranked #1 in trial and repeat of all new non-dairy cheese items, with 60% of sales coming from new buyers..
Other plant-based products from the Bell brand, including Boursin Dairy-Free, Nurishh and the upcoming Laughing Cow plant-based.
Babybel plant-based white cheddar will debut in nationwide U.S. retailers including Kroger, Hy-Vee, HEB, Albertsons Acme & East, Albertsons Portland, and Certco starting in May.
Ridhi Barbour, Senior Brand Manager, Babybel said, “Babybel has seen an overwhelmingly positive response to date among plant-based flexible and vegetarian consumers. “We wanted to continue this momentum and introduce a second dairy-free BabyBelle snack option in the fan-favorite White Cheddar variety.”