Tank & Rust is expanding its range of high-quality coffee specialties with Alpro’s Vegan Barista Oats at Segafredo and Owens coffee bars in European service stations.
Alpro Barista Oats are specially formulated for the needs of the coffee beverage and catering industries. It is particularly frothy and goes well with coffee with its mild oat flavor. Tank and Rust customers now have the option to choose a plant-based alternative to their coffee specialty, such as a cappuccino or latte macchiato.
With the introduction of Alpro Barista Oats in nearly 145 coffee bars, Tank & Rast focuses on a diverse and high-quality offering for on-the-go customers.
Alpro focuses on cooperation in the out-of-home market
In addition to introducing new plant-based milk alternatives and expanding into retail, Alpro is increasingly focusing on collaborations in the gastronomy and food service sectors. In addition to the latest partnership with Tank & Rust, Alpro was able to win Tchibo as a business partner. Since mid-June, Alpro Barista Oats has been available as a plant-based milk alternative to specialty coffees in Tchibo’s 500 or more coffee bars in Germany.
“As Germany’s leading coffee roaster, it is important for us to always keep an eye on and respond to the needs of our customers – in this case, the growing demand for vegetarian variants as an additive to coffee. As an innovation driver in plant-based options with the right products for a young target group and our coffee specialty, Alpro is the ideal partner,” said Tim Bierfischer, Head of Shop Concepts and Coffee Bars at Tchibo, at the product launch.
For more information, visit www.tank.rast.de and www.alpro.com/de.