US plant-based brand Alpha Foods has announced that it is revamping its portfolio with an upcoming partnership with Just Eggs and the integration of new HME (High-Moisture Extrusion) technology.
“These partnerships are key to our company’s growth and contribute to increasing awareness of the continuous innovation required in the plant-based segment.”
According to Alpha Foods, its reformulation was inspired by retail and consumer insights that showed the plant-based category needed more convenient, accessible products that provide improved nutrition.
As part of the restructuring, the brand will collaborate with plant-based egg specialist JUST Egg to create a healthier and more sustainable breakfast landscape, Alpha Foods said. The companies will work together this fall.
Good taste and texture
Alfa is also introducing HME technology to process its plant-based chicken strips, which are said to cook, shred and taste like traditional chicken. HME uses a special cooking and stirring method at high heat and pressure, which produces products with high protein content, low carbohydrates and low calories with fewer ingredients and increased nutrition.
With this technology, Alpha’s Homestyle Chicken Strips now provide 18 grams of protein, 7 grams of carbohydrates and 160 calories per serving.
New recipe
Alfa is restructuring its core product portfolio to provide a better dining experience Affordable price points. The brand’s all-day burritos have been updated to include new HME proteins, while its popular Original Chicken Nuggets and Crispy Chicken Patties They will be reconstituted to enhance “juice and flavor”. Recently, the company launched a Chik’n & Maple Waffle Sandwich and plans to unveil more additions to its lineup later this year.
Share more eggs
One follows Alpha’s latest effort Joint Development Agreement (JDA) The EVERY Co. With this, which it first announced in May. Together, the two companies plan to develop a new range of meat alternatives using each company’s animal-free egg protein.
Alpha products are currently available in 11,000 US retail locations, including Costco, Kroger, Sprouts, HEB and Safeway. Company Raised $35M in financing
“This partnership with JUST Egg and EVERY Co., along with the use of our new HME protein and advanced formulation, will help us continue to bring innovative, desirable and delicious products to consumers, thus strengthening Alpha’s position that will continue. To create the most desirable, convenient and accessible option in the plant-based market,” said Cole OrobetzCEO of Alfa.
He continued, “These partnerships are key to our company’s growth and contribute to increasing awareness of the continuous innovation required in the plant-based segment. We are committed to empowering consumers to make the transition to a plant-based diet through Alpha’s aspirational offerings, while demonstrating the positive impacts on their health, animal welfare and the environment without feeling constrained by food labels.