Plant-based burger chain Next Level Burger (NLB), announced it is rolling out a new menu at 10 locations in the United States. In addition to the expanded offerings, the brand will now offer an original veggie burger with oversized Beyond Burger patties.
“While consumers are dealing with shrinkage at every corner, we decided to go in the opposite direction and offer our guests bigger burgers”
NLB, which operates locations in six states, said the new menu includes The Classic Burger (The Animal ((Two quarter-pound Beyond Burger patties, cheese, organic tempeh bacon, a layer of French fries, grilled onions, tomato and lettuce on an organic bun.)
Along with a new milkshake and chicken sandwich, the brand is adding a Chipotle Burger featuring an original veggie black bean burger patty with guacamole, pickled jalapeños and chipotle mayo.
Additionally, the brand is increasing the size of its burger patties – its house-made Signature Burger and all Beyond Burgers will now be served in 4 oz. portion (vs. 3 oz). According to NLB, it expects these changes to provide customers with better value for their money.
“This menu features even more of the high-quality, organic and non-GMO ingredients Next Level Burger is known for,” said CEO and co-founder Matt de Gruyter. “Whether you prefer a scratch-made organic mushroom and quinoa patty, a meaty Beyond burger or a crispy chicken’n burger, we pride ourselves on having something for everyone, from plant-based eaters to picky eaters.”
Founded in 2014 by Sierra and Matt de Gruyter, Next Level Burger has expanded from a single location in Bend, Oregon to 10 restaurants across the United States, including Washington, New York, California, Texas and Colorado. In 2022, the company opened a new flagship location in Denver, followed by its first standalone restaurant in Seattle—both opening events drew large crowds.
NLB last year $20M raised in financing to accelerate its US expansion, and revealed plans to quadruple the number of restaurants by 2025. NLB has already had a successful production spinoffNext Level Clucker, which specializes in plant-based chicken.
Dealing with “shrinkage”.
“Our mission is to fight climate change, and we choose to do that through plant-based food vehicles that are delicious, desirable and good for you and the planet,” said de Gruyter. “And while consumers are dealing with shrinkage around every corner, we’ve decided to go in the opposite direction and offer our guests bigger burgers so their dollars go further to NLB.”