A survey conducted by the Vegan Hoy Foundation in collaboration with the Albert Schweitzer Foundation in five Latin American countries measured the availability of vegan products in LATAM retail for the first time.
covering 14 cities across Argentina, Chile, Colombia, Mexico and Peru; 25 retailers were surveyed, which translates to about 100 stores, to find out their availability of vegetarian products.
According to Vegetarianos Hoy, Mexico ranks as the country with the most vegan products and Chile as the country with the most certified vegan products. Regarding the LATAM ranking of certified vegan products, Chile ranked first, Mexico second and Colombia third.
The ranking was based on three pillars:
- presence of vegan products in the surveyed supermarkets.
- Number of vegan-certified products of plant origin, That is, products that have an official seal to verify that they do not contain animal ingredients. One of the official seals is the Vegan Seal, with which the Fundación Vegetarianos Hoy certifies.
- Sections that define different products of vegetable origin: meat, sausage and fish substitutes of vegetable origin; Alternatives to dairy products of plant origin; sweets, baked goods, plant-based sandwiches (snacks); and plant-based prepared foods and convenience foods; and plant-based sauces, dips and spreads.
Argentina
in Argentina; Carrefour, Jumbo, Via, Day and Carrefour Express stores were surveyed in Buenos Aires, Neuquén and the Federal Capital City.
General assessment (availability of products of plant origin and proportion of certified products):
- Carrefour.
- jumbo
- Via.
- day.
- Carrefour Express.
Availability of Certified Vegan Products:
- Carrefour.
- jumbo
- Via.
- day.
- Carrefour Express.
chile
in Chile; Jumbo, Lider, Unimark, Santa Isabel, Lider Express and Totas stores were surveyed in Santiago, Viña del Mar and Temuco. The ranking results were:
General assessment (availability of products of plant origin and proportion of certified products):
- jumbo
- Totus.
- the leader
- Leader Express.
- St. Elizabeth.
- Unimark.
Availability of Certified Vegan Products:
- Totus.
- the leader
- jumbo
- Leader Express.
- St. Elizabeth.
- Unimark.
Columbia
in Colombia; Success, Jumbo, Olympic, Metro and Carulla stores were surveyed in Bogota, Medellin and Valledupar. The ranking results were:
General assessment (availability of products of plant origin and proportion of certified products):
- Carousel
- jumbo
- success
- Olympics.
- Metro.
Availability of Certified Vegan Products:
- jumbo
- success
- Carousel
- Olympics.
- Metro.
Mexico
Mexico; Walmart, Chedraui, Soriana, Walmart Express, and FRESKO stores were surveyed in Monterrey, Guadalajara, and Mexico City and the state of Mexico. The ranking results were:
General assessment (availability of products of plant origin and proportion of certified products):
- fresh
- Walmart Express.
- Cheddarwi.
- Walmart.
- Soriana.
Availability of Certified Vegan Products:
- Cheddarwi.
- Walmart Express.
- Soriana.
- fresh
- Walmart.
Peru
in Peru; Wong, Metro, Tottus and Plaza Vea stores were surveyed in Trujillo, Lima and Arequipa.
General assessment (availability of products of plant origin and proportion of certified products):
- Wong
- Metro.
- Check out the Plaza.
- Totus.
Availability of Certified Vegan Products:
- Wong
- Check out the Plaza.
- Totus.
- Metro.
After achieving first place in the ranking, Renato Burga, commercial manager of Sencosud Peru, commented: “With Wong and Metro, our strategy focuses on providing our customers with a diverse and nutritious assortment, innovative products and the quality that characterizes us. . That’s why we’re betting on expanding our portfolio of vegan and vegetarian products that allow our customers to continue eating a healthy diet.”
The Complete Vegan Ranking of LATAM Supermarkets
- Fresco, Mexico
- Jumbo, Chile
- Leader, Chile
- Totas, Chile
- Walmart, Mexico
- Walmart Express, Mexico
- Chedra, Mexico
- Soriana, Mexico
- Carulla, Colombia
- Carrefour, Argentina
In summary, at the LATAM level, Mexico and Chile were the most prominent: Mexico ranked first in the general LATAM ranking of availability of vegan products, while Chile ranked second, third and fourth. Mexico is in eighth place, followed by Colombia in ninth place and Argentina in tenth place.
“The implementation of the first vegan ranking of supermarkets in Latin America gave us the opportunity to X-ray the offer of products of vegetable origin in the retail market, while at the same time there is an opportunity to grow in different categories,” commented Ignacia Uribe, General Director of Vegetarians Who’s.
He added: “We continue this ranking every year and we will work with retailers to help them include more and more certified vegan products, since Peru is a broad market in this area.”
For complete results for all countries and details of this sample, visit www.rankingsupermercados.com/