Dutch plant-based meat and seafood producer PLNT, part of Future Food Group, is exhibiting a vegan crabcake product at Gulfood, the world’s largest food exhibition, which said this year’s event was 30 times bigger than previous years with more than 5,000 exhibitors. .
According to Khaleej Times, the crabcakes are based on wheat protein with spices and seafood flavor enhancers like nori and “smell and taste like the real thing.”
Plant meat grown from meat
Future Food Group PLNT debuted in 2020, from parent company Jan Zandbergen Group which originated as a traditional butcher in the 1950s. Speaking at the launch, Future Food Group Innovation Manager Jos Havecot commented: “Meat eaters are our target group. Highly experienced butchers are involved in the development of our plant-based products. They know what a meat eater expects and likes. If the butchers are convinced, we know we have a better option.”
The brand proudly announces its animal meat/butcher origins and says it’s creating meat successors for meat-loving consumers: “Our butchers know what we like in a good cut of meat or fish.” In an interview with Vegiconmist last year, veteran butcher Anton Bal said that the brand “(future) offers a delicious 100% plant-based successor for flexible people, who love meat and fish but consciously choose a day without it.”
Innovation Award Nomination
The Dutch producer’s interesting innovations include a vegan beef wellington which it claims is the first ready-to-eat vegan beef wellington in the Netherlands, as well as Chicken nuggets and chicken tenders which were added to its extensive portfolio last December.
Along with the chicken products launch, PLNT reveals that a salmon product is in development, and the salmon has now been nominated for an innovation award at Gulfood.
Posting on social media earlier this month, the brand announced: “Although our 100% plant-based salmon fillet is still being developed, it has been nominated for an innovation award at Gulfood 2023 in Dubai!”
Visitors can meet PLNT and sample crabcakes at Gulfood, 20 – 24 February in Hall 3 in the Netherlands Pavilion.