WayFare, a family-run brand that offers a wide range of plant-based dairy products, is enjoying a retail expansion this week of its newly launched “Next Level” yogurts made with a base of pumpkin seeds, butter beans and oats.
Three Flavors of Vegan Yogurt – 4.8 oz. Plane, strawberry and raspberry cup — more than 100 jewels will hit Osco store shelves Illinois, Iowa And Indiana, as part of thE Brand aims to offer nutritionally superior options for consumers looking to eliminate or reduce their dairy intake.
Originally from a dairy farming background in Cabot, VT, the Coffin family makes a variety of butters, cheese sauces, sour creams and puddings, all suitable for vegetarians and those with allergies.
WayFare claims the yogurts provide “significantly” more nutritional value than similar vegan yogurts on the market, with magnesium (17%), fiber (4g), calcium (15%) and protein (5g) per serving. As well as prebiotics and probiotics.
“Our family-owned small business is thrilled to have a Jewel Osco location, helping us reach our customers and partnering with an outstanding grocer,” said the founder. Kelly Coffin. “WayFare is committed to offering beloved family staples to those who have adopted a plant-based lifestyle or are looking to reduce their meat and dairy consumption. A great place to start is our Super Creamy Yogurt which is deliciously amazing. This is next-level vegan yogurt!”