The Vita Coco Company, Inc. (NASDAQ: COCO), the purveyor of healthy beverages and best known for its popular coconut water products, has launched Vita Coco Barista MLK, exclusively with LA-based Alfred Coffee chain.
The uber-trendy Alfred Coffee also offers the PBBS, a plant-based breakfast sandwich featuring Impossible Sausage, folded Just Eggs on a vegetarian potato bun, and VioLife Cheddar.
The new Vita Coco barista mlk product has been developed A blend of coconut water and coconut cream, gluten-free, dairy-free, soy-free and non-GM. As part of the partnership, all Alfred Coffee locations across Los Angeles, San Francisco and Austin will offer Vita Coco Barista MLK on its menu and customers can add it to their drinks at no additional charge.
Fresh Coconut Date Latte
To celebrate their collaboration, Alfred Coffee and Vita Coco are offering a special limited-time drink: the Coconut Date Shake Latte, the new Vita Coco Barista MLK blend, topped with a double shot of pure coconut cream and organic date syrup espresso, available through March 12, 2023 at all Alfred locations. (Excluding LAX airport locations).
“We continue to hear that our consumers are looking for clean ingredients, great taste and responsibly-sourced non-dairy milk alternatives – and Barista MLK perfectly meets that need. It’s also creamier than other plant-based milk offerings, which makes it really satisfying in a cup of coffee,” said Mike Kirban, Executive Chairman and Co-Founder, The Vita Cocoa Company. “We love that we can offer consumers more ways to enjoy Vita Coco, and no one gets the coffee or tea ritual more than the team at Alfred’s.”
“At Alfred, we’re always looking for ways to level up our beverage offerings,” shared Josh Jad, Founder and CEO of Alfred. “We pride ourselves on listening to our customers and over the years they’ve asked for coconut milk throughout our cafes, but it wasn’t until Vita Coco’s game-changing new Barista MLK that we felt confident enough to officially add coconut milk to our menu. It’s amazing, perfectly frothy, and has the blessing of our baristas, and we can’t wait for our customers to try it in their Alfredo drinks.”