Following closely on the heels of James Cadbury’s £4.25M boost to open a number of new retail stores in London and increase distribution of its plant-based HiP chocolate brand, H!P (Happiness! n Plants) has unveiled a new oat milk-based, bite-based range. Shaped Chocolate Treats.
“Our success is testament to the enduring popularity of oat milk.”
The sharing pouches will initially be available for purchase through hipchocolate.com and will roll out to Selfridges and Whole Foods later this month. Range includes:
Described by the brand as a “firm favorite among Gen Zers and millennials up and down the country,” HiP launched in 2021, debuting with four bars in Smooth & Creamy, Cookies NO Cream, Salted Caramel and Salt Pretzel flavors. In addition to wide availability in the UK, vegan chocolates are also distributed in the Benelux by Brandplant in the Netherlands.
Produced sustainably
According to the company, H!P’s carbon footprint is 50% lower than chocolate made with cow’s milk, comes in 100% plastic-free home-recycled packaging and uses sustainably grown single-source cocoa.
H!P founder, James Cadbury, great-great-grandson of the original Mr John Cadbury, said: “Introducing these sharing pouches gives vegans and flexitarians even more choice when it comes to their dairy-free chocolate snacking. We believe they will be a huge hit with HP fans up and down the country, as well as attracting new followers to the brand. Our success is a testament to the enduring popularity of oat milk, which we believe not only tastes as good as traditional dairy milk, but is also much more sustainable to produce.”
The brand is available online at www.hipchocolate.com as well as sold through Getir, Gopuff, Holland & Barrett, Ocado, Sainsbury’s, Selfridges, Whole Foods and independent retailers nationwide.