Fazenda Futuro, Brazil’s top plant-based meat brand (also known as The future farm Globally), a new range of oat drinks has been launched by Futuro Aveia. New options include original, chocolate, vanilla and ‘for cooking’ already available In one-liter packs from major retailers such as Pão de Açúcar and Carrefour.
Founded in 2019, Fazenda Futuro specializes in plant-based meats such as burgers, chicken strips, meatballs and ground beef. In 2021, the Brazilian producer expanded its portfolio to offer its first seafood product: plant-based canned tuna.
Future Farm retails in 10,000 points across Brazil and has launched its products in 30 other countries. The brand operates in Colombia and Chile and has announced plans to expand to Argentina. of The primary markets outside of Brazil are the United Kingdom and the United States. After the US launch, the company closed a $58 million Series C funding round to continue its expansion and launch Alt Dairy products. It is known that the company was Worth BRL 2.2 billion in 2021.
Futuro for breakfast
Fazenda Futuro’s founder, Marcos Letta, told online platform Exam that after conducting a survey that revealed Fazenda Futuro as the most memorable brand in the Brazilian vegetarian and vegan products industry, the company saw an opportunity to expand its plant-based portfolio. Milk sector in Brazil.
After extensive research and development, the company developed a product, a mix between an analog and an oat substitute, using the smoothness and lightness of the newly available improved oats, Letta explained. Because NPD offers a similar texture and overall performance to cow’s milk without an overpowering oat flavor, the company will promote its product, especially at breakfast. According to Letter, a survey shows that 93% of milk consumers use it in their breakfast coffee and cereal.
“Today the Future Farm family grows bigger with the arrival of Futuro Aveia, our line of plant-based beverages. It cannot be different. Future Farm is the most memorable brand in the vegan and vegetarian product category, and we always have our eye on the future there,” Brand says on social media.