Naturli’ has emerged as a true pioneer in the field of vegan products, impressing consumers with its exceptional offerings. From the heart of Denmark, the delicious journey took off in 2017, taking even the most hardcore butter-loving Danes by storm. In just a few years, Naturli’ Plant Butter has successfully created an entirely new category, redefining the possibilities of plant-based alternatives.
Today, Naturli’ has expanded its reach to more than 40 countries, proving that vegan options can delight even the most dedicated butter enthusiasts.
“Our secret ingredient to creating great vegan products? Driving incredible flavors that leave our customers wanting more!” Henrik shares, the visionary behind Naturli’s success.
“At ‘Naturli’, taste is the ultimate driver. We pour our hearts and taste buds into each creation, carefully crafting products that evoke a symphony of flavors, textures and sensations.”
Challenging perception
Naturli’ offers a wide variety of products that cater to the growing preferences of consumers From plant-based milks to meat alternatives and even ice cream, their culinary creations constantly push the boundaries of taste and quality. With every bite, they challenge consumers to see plant-based foods not just as a replacement for animalistic versions but as a first choice for their incredible taste.
With great success in Europe and beyond, Naturli’ set its sights on conquering the US market, presenting an unparalleled opportunity for retailers and B2B customers. As a brand that has established itself as a leader in vegan products, Naturli’ brings with it a legacy of taste, quality and innovation that is ready to captivate the American audience.
Naturli’s expansion into the US market marks a significant milestone in the brand’s journey With a track record of creating products that have reshaped industries and won over the most discerning palates, Naturli’ is primed to make a splash in the American marketplace.
“The potential for growth in the vegan product category, particularly in the US, is enormous. As people become more aware of their health, the environment and animal welfare, they actively seek out sustainable and ethical alternatives. Our journey from Denmark to more than 40 markets is the global desire for vegan products. A proof that does not compromise taste,” declared Henrik.
Consumers’ embrace of Naturli’ Plant Butter as a tasty and sustainable alternative is driving a shift in the perception of vegan products. As Naturli’ continues to make waves in the vegan food market, their legacy of plant butter success serves as a testament to the tremendous potential and growth opportunities within the industry.
With their guiding principles of taste and quality, Naturli’ is reshaping the concept of vegan options, creating a world where indulgence and sustainability coexist harmoniously.