Vivera is experiencing steady growth and says it aims to be a leading brand in meat alternatives. Yesterday the Netherlands brand announced that it had achieved B Corp certification, and furthermore, the brand Entering the first collaboration in the foodservice market, Bakeries Van Manen launched a meat-free sausage roll.
Vivera launched three in April New meat options, spicy vegan drumsticks, a vegan schnitzel, and a vegan fillet spinach and cheese option. Already growing faster than the category in recent years, Vivera is edging closer to its self-imposed goal of occupying a spot among the top five brands in the meat alternative category.
The current growth of 12.5 percent is almost double that of the overall sector (6.3 percent). The launch of three new products is expected to help achieve the target.
“Our mission as a company is to encourage people to eat more plant-based. A plant-based diet is good for your health, animals and the planet. Because it aligns with the B Corporation’s philosophy of transforming the global economy to benefit all people, communities and the planet, we decided to engage in the certification process,” said Vivera in the B Corp Certification News.