Meatable took its farmed meat tasting to Singapore, inviting a select group of retail partners and the Singapore Economic Development Board to sample the farmed pork sausages.
The event was the Dutch company’s first-ever testing and was held after approval from the Singapore Food Agency to ensure safety standards were met. For Meatable, this is an important step towards receiving regulatory approval to sell the product commercially.
Feedback was very positive, with guests commenting that “the taste and texture were great” and that “farmed meat is probably the future of meat”.
“The meat sausage I ate today was very tasty. I wouldn’t have known if you hadn’t told me it was farmed meat,” said Karen Tay, managing director of distributor Classic Fine Foods Singapore.
Meetable now plans to launch in the Singapore market in 2024, which has been brought forward from its previous target of 2025. A US launch will follow.
“Significant Milestones”
Last October, Meatable revealed it had partnered with Esco Aster – the world’s only commercially licensed farmed meat manufacturer – to develop products for launch in Singapore. The company is part of a Dutch consortium that received €1 million last year for a research project that could develop new cultured meat scaffolds.
In February 2022, Meatable hired a new COO, VP of Development and Chairman of the Board — described as “industry titans” — as it began working toward a commercial launch.
“We are delighted to have received the exemption from the SFA for our first testing delivery in Singapore,” said Crizon de Nood, co-founder and CEO of Meatable. “This marks a significant milestone for Meatable. Firstly, it gives our partners the opportunity to taste and experience our delicious products and secondly for us as a company, it is an important step towards regulatory approval for sale in Singapore. No harm to people, animals or the planet. It’s part of our mission to satisfy the world’s hunger for beef.”