Honestly Tasty, an artisan vegan cheese brand based in London, UK has announced that it is launching in Marks & Spencer stores nationwide.
The brand’s three bestselling products – Blue, Chamembert and Brie – will be available at 166 M&S locations across the UK mainland, Belfast and Dublin. This follows a highly successful launch on online supermarket Ocado.
Indeed, Testi is also adapting its production process to lower prices, making the cheese accessible to more consumers. More product launches and revised recipes – including low-emission and allergen-free products – are planned in the coming months.
Innovative strategy
Indeed, Testy’s award-winning cheeses are made using an innovative technique that combines starch and hydrocolloid technology with traditional cheesemaking techniques. Some products are aged for several weeks, which gives them the same taste, texture and melting characteristics of dairy cheeses.
Last June, Honestly Tasty launched a crowdfunding campaign, raising 80% of its £450,000 target in just a few days. In the same month, Veg Capital invested £250,000 in the brand.
“We are super proud of this [M&S launch], and we want to say a huge thank you to everyone involved in this process,” said co-founder Beth Moore. “It’s the fantastic team at M&S but also every single person who has championed our cheese, our brand and our story. From investors and loyal customers, to those who have recommended us to a friend – we are so grateful to each and every one of you!”